What Other Have Said

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What others have said about Edward de Bono's Thinking Tools

"I believe Dr. de Bono's work in teaching people to think may be the most important thing happening in the world today." - George Gallup

"If you haven't heard of Edward de Bono or of Lateral Thinking, perhaps you have been too busy thinking in conventional ways." - Forbes Magazine

"You can do no better than to attend a de Bono seminar." - Tom Peters

"By using Edward de Bono's brilliant concept of 'Lateral Thinking' we were able to revolutionize the insurance industry through 'living needs' policies that allow people to benefit from their life insurance while they are alive." - Ron D. Barbaro, President, the Prudential Insurance Company of America

"At DuPont, we have experienced the power of deliberate, systematic application of the de bono tools to practical problems with remarkable results. for example, Lateral Thinking led to a major breakthrough in process continuity at a fiber plant with a radical altering of basic equipment design, reducing the number of moving parts by 80%." - David Tanner, Founding Director, Du Pont Center for Creativity & Innovation

"The head of research at 3m, an innovative corporation, said that a 90 minute talk by Edward de Bono, ten years before, has had more effect on the thinking of their entire research staff than anything they had done before." - Business Press

"Our key professionals have embraced de bono's creative thinking techniques. they are having a profound impact on the quality of our thinking at IBM." - Jack Smulowitz, IBM

"...I have become a convert. in 'Lateral Thinking' our normally haphazard way of thinking is replaced by a deliberate method that, in a prescribed and systematic way, solves the problems." - Ivar Giaver, Nobel Prize for Physics, Renssalear Institute

"Sad to think how much harm has been caused by the brutal arrogance of rock logic." in a comparison of the rock logic of the present to the water logic of perception proposed by Dr. Edward de Bono in his book, I am right you are wrong: from rock logic to water logic - Professor Dudley Herschbach, Harvard, Nobel Prize for Chemistry 1986

"Lateral thinking helps us to leap from a well traveled neural rut to a more productive side-track whose benefit is seen only in hindsight. his (de bono's) thinking tools are designed to lead us from the vicarious 'why didn't I think of that before?' to the triumphant 'eureka.'" I saw the system work in action at an impasse during a seminar of nobel laureates. when a random word was injected into the discussion (a de bono thinking tool), the problem was quickly solved." - Sheldon Lee Glashow, Nobel prize for Physics, Harvard

"Six Hats systematically provides an opportunity for creativity in an environment that's free of the criticism and confrontation we used to see. this means that everyone can collaborate and build on even the craziest of ideas to come up with creative solutions. it's true, we had great results using Six Hats with qstar (an increase in the efficiency of the development process by 40%), but the long-term impact is even greater. we can repeat our success over and over because of these changed behaviors." - Suzanne Wolfe, Human Resource Director, MDS Sciex

"...our culture is suspicious of any kind of thinking that works in ways other than through logic; and, to a very large extent, logical thinking is the only kind of thinking that is encouraged in our educational system. dr. de bono does well to expose so clearly the faults in a system that places exclusive reliance on one aspect of the mind alone. one hopes that this book (i am right-you are wrong) will be studied and appreciated by those to whom it will be of the most value. - Dr. Brian David Josephson, Nobel Prize in Physics, Cambridge